The Non-Stop,
100 MPH, One-On-One, 1 Question/1 Answer Interview
From: Cook, Marshall To: Norb Blei Sent: Thursday, March 20, 2003 1:33 PM Subject: Question #1- with a long wind up before the pitch
COOK:
You trekked to the wilds of Door County from Chicago and holed up
in a chicken coop. You tried your hand at community journalism (with
your gorgeous assistant, Lovta DuMore X.) and wrote a wonderful book
about the adventure. You wrote some fine books on Door County. And
then (but not before?) you leapt (slid? were drug kicking and screaming?
relapsed?) into publishing. How did Cross Roads Press come about?
You may also answer the implied question ("Are you out of your
skull?") if you wish.
BLEI:
I came from Chicago, yes. Born and bred. With both Al Capones
infamous Cicero and Czechoslovak/neighborhood credentials
as well. Language of the streetsbook joints, strip clubs, race
tracks. And ethnic folkforeign tongues, tastes, traditions.
And though I presently roost in an authentic chicken coop (which Ive
occupied since 1976--having bought into the beautiful rural Wisconsin
landscape in l968 during the Second American Revolution) I am still
writing about Chicago, still hearing street voices, and will till
the cock crows a final dawn for me. Though the distance between me
and the city grows greater each day.
Silence is golden and good. Memory and desire--all a writer ever needs.
Wherever in the world he happens to finds himself
Chicago was the best training ground imaginable for a fledgling scribbler,
and I owe much to the city of the big shoulders. My introduction to
and love of small press/little mags is a direct result of my `growing-up-writerly/existentially
in Chi Town USA. Discovering and realizing the citys great literary
history and how every Chicago writer I revered, at one time or another
(especially in the coming-out years) was nourished by the little mag/small
press phenom, whether his/her name was Sandburg, Algren, Masters,
Anderson, Hecht, Farrell, Bellow, Wright, Hemingway, Brooks, etc.
(or Harriet Monroe, the founder of Poetry Magazine) . Add to that
the Chicago newspaper traditionwhere young writers were born,
made, (ala Sandburg, Royko, Petrakis, etc.) and kept alive writing
articles and book reviews, thanks to old editors with young hearts.
Add to that, some of the great used bookstores and bookstore owners
such as a guy named Paul Romaine [see Chi Town by Norbert Blei for
a complete profile], who had an intimate knowledge of the citys
literary history, not to mention a reverence for small presses, little
mags, and left-of-center politics. Plus connections with Hemingway,
Faulkner, Wright, Algren, and Europe of the 20s. He was my Lost
Generation, my Left Bank of Paris, my Avant-Garde, my knowledge of
the New Masses, Mexican muralists, and much of Russian literature.
He pressed great small press publications in my hands which I bought
for next to nothing (priceless today, many of them), which I read,
studied, worshipped and, most of all, remembered. Remembered where
`it all came from, when it became my time .
The publishing bridge from there to here, or here to there: my own
first publication of a first short story in a little magazine in the
early 1960s (printed on a ditto machine) that paid me three
copiesand immediately disappeared from the face of the earth.
ButI was born in print! A certified short story writer. And
would (in time) be born again! And again! From the tiniest, most lackluster
little mags (The Castle Buddhist Third Class Junk Mail) to better
and better quality independent (december magazine, Kayak, Wormwood
Review),and university-sponsored literary quarterlies (Minnesota Review,
Midwest Review, Madison Review, Tri-Quarterly, Kenyon Review, etc.
Culminating in time in a first collection of visual/experimental writing
(The Watercolored Word-- Quixote Press, Madison, Wisconsin!);a first
collection of short stories (The Hour of the Sunshine Now--Story Press);
The Second Novel (december press); a first collection of nonfiction
(Door WayEllis Press), etc.
I never forgot where I came from. I truly worshipped and continue
to worship and support in whatever way I can, the smallest of the
small presses, the least likely to succeed of any and all little mags.
Which is all any writer can do, must dogiven whats never
happening in New York and the major publishing conglomerates these
days, where too many books are manufactured not written, most of them
hyped in all the same places, for all of the same reasons, and nobody
ever knows your name coming in from the outside sans connections.
I continue to believe as I did in the beginning that the conscience
of serious American writing is born, bred, and remains in the little
magazines and small presses.
No, you will never appear on the New York Times best-seller list.
No, your audience will remain smallbut dedicated and, hopefully,
supportive. No, you are never going to make enough (or any) moneyor
be able to afford a house in nouveaux riche Door County. But, if you
are a real writer, you will find your own way to exist, to keep on
doing what youre doing, always trying to do it better. Many
are called but few have the balls to choose a lifetime of insecurity.
And if you have to ask: "Do I have the talent?" You cant
come in. Find another way to drive yourself crazyand get paid
for your plight. Including health insurance.
Now, where was I? What was the question? Oh, the origins of Cross+Roads
Press. And how/why did I leap, slide or was I drug into the publishing
venture, kicking and screaming???
I think a good part of my answer has already been statedexcept
for this. In my `writers world meanderings in Wisconsin,
Chicago, Milwaukee. Madison, Minnesota, the Midwest the West
and Southwest, Mexico, Central America, Europe in train stations,
cafes, parks, restaurants, coffee shops, bars, bodegas, in high
school college, graduate school classrooms, in workshops (including
my annual `writing intensive workshop at The Clearing, in Door
County, where I have taught every June for going on 30 years) I
come across so much good writing, so many aspiring writers of all
ages who are already `there or waiting at the crossroad, uncertain
of the next move. And I think again of all the bullshit Ive
been through, all the uncertainty, insecurity. All the rejection (which
is always there waiting for you, no matter how long youve been
at this game or how good you think you might be) And I think
again of all the great little mags and editors who opened windows
and doors for me, who kept me alive, and I look around the writing
scene and I am struck again by how few opportunities exist for a writer
to get his or her work in print, especially in book-form. (Alas, some
things never change) And so I concluded : I guess its time I
put my two meaty hands in that greater literary river of word-time
and see what I can do in that same spirit of all those who helped
me.
But, in keeping with a truly independent nature, as both publisher
and editor (a one-man band) if Im to do this, I can do it only
on my terms. After all, its my time and money. And I have little
of either. And I will not go a-beggin for grant money!
So, without going into too much history of attitude and conviction,
suffice it to say:
I decided that instead of creating a small, literary magazine (which
I would truly love to dostill!but obviously cannot), it
seemed to me that perhaps the best thing I could do for other writers
was offer to print their first book (their first `chapbook),
though in a few instances, for reasons I dont care to spell
out at the moment, I will print a perfect-bound book as well.
Once my decision was made to print chapbooks only (in a limited edition
of 300 copes @ $6 a chapbookoccasionally 500 copies if the circumstances
merit) the next order of business was: who or whom do I print?
I cant print everyone who thinks hes a poet because his
high school teacher once told him so. I cant open the door wide
to any and all unsolicited manuscripts. I dont have the time
to entertain fifty or more submissions a month. Rule #1. My personal
writing life with all its own demands comes first. And must be protected.
Im a publisher only secondor third. Rule #2: I will not
destroy the credibility of the press by publishing my own work. This
is not for ME, but for her, him, them.) Biggest Obstacle #1: If I
am to succeed as a publisher on my terms I must make it known, understood,
accepted that--You send me a ms. out of the blue, it will come right
back to you, unread, from the icy center of my cold, cold heart. I
got to the writer. The writer does not come to me. Thank you.
How do I know who? whats out there? whats good, whats
not? What Im missing? Trust me. I've published 18 chapbooks
and 4 broadsides to date A quarter of the chapbooks Ive published
sold out in the first few weeks. Almost three-quarters of all the
chapbooks Ive done are sold out, never again to appear as a
Cross+Roads Press original. Many of the writers Ive published
have gone on to other publishers with other books (a large part of
my original intentionCR+P as a launching pad). Further note:
I do not reprint any chapbooks regardless of how well they sell, preferring
instead to put whatever monies on hand and out-of-pocket in the next
book, the next author. My singular desire with each new title: to
just break even on the costs.
Do I not plenty of good writers out there by setting up a situation
that insures our paths may never cross? Undoubtedly. Do I feel any
guilt over this? None whatsoever.
Because this is all I can do. Which is more than a lot of others ever
try to do. This is all I can do. All one man can do. Given everything
else I must do.
I have yet to publish a writer without some track record of publishing
credits of a few or many good poems, stories, essays, etc. If the
credentials are therebut no first book--that usually piques
my interest, especially if what I read pleases me. I'm always on the
look out for 'different. "Different' and pleasing is what
I like.
But back to the beginning, for the end: The press came about because
I wished to fill a need based upon my own life as a writer, then and
now.
Of course, anyone at my stage of the game (writing since the early
60s), is "out-of-his-skull" to get into publishing.
Thats a given. And I say to the reader: "Why the hell arent
you doing this instead of me? Take up some of this burden, whether
youre young, middle-age, or on social security. Im tired
and broke and cant keep doing this to myself much longer."
Granted, there are some rewards. (Alas, not monetary). And this, perhaps,
is the hardest to explain. Im not sure many publishers can `go
there. Explain this or even care to explain it to themselves.
Im talking about the real joy one feels in his bones when youve
`put someone out there. A writer you found and believe in. A
writer whos work you feel the need to sharefor the first
time. This plus the joy the publisher feels, sensing how the writer
must feel when she holds her first book in her hands for the first
time, opens it, breathes it all in. Welcome to a small and private
moment of literary history. Your book. Your name. Your writing. Youve
arrivedat the first station. Dont stop now. And dont
expect too many gifts like this along the waywithout giving
of yourself when needs be.
I wont even go into the publishers exhilaration of securing
the original manuscript (or advancing the idea) of the book. The correspondence.
The editing. The rewriting suggestions. Or (for me) the sheer joy
of pulling a book together. Finding the right artist/art for the cover.
Choosing the color, ink. paper, font, type-point. The whole long process.
Calling upon my graphic arts/computer genius down the road from me
(Jan Mielke) to assist in the last danceputting it all on the
screen for a final look before shipping it off to the printer. Bending
over her shoulder, watching her work her fast fingers, mind, imagination
on the keyboard and screen. Laying everything out as I visualize it/we
see it, till I know/we know its there. Yes yes. THATS
IT! And so off to the printer and the usual long wait till the inevitable
moment of anxious arrival. Tearing open the first box of books, tearing
off the shrink-wrap. Holding one copy in-hand studying the cover,
front and back, smelling the paper and ink, thumbing through all the
pages, three or four times. Smiling to yourself. Loving it! Remembering
what it was like for you, that first time.